The ins-and-outs of SEO for Labor business owners. Learn if, why, when and how to do SEO for your business.
People are searching on the Internet all the time. According to Google, 97% of Internet users look online for local services and products. Google’s search data shows that every 1 in 5 searches is actually for a product or service nearby. In other words, whether you’re a kitchen installer in Chicago, a plumber in Austin or a handyman in Chattanooga, someone is probably searching for your service online right now. The question is, how do you get your business to show up in those search results. The answer is Search Engine Optimization or SEO.
What is SEO and how is it important? Without getting too technical, every time someone searches for something on a site like Google, Bing or Yahoo, these search engines look through billions of web pages in order to provide the most relevant and valuable results.
Think of it like this: Google is the guy sitting in the back of the room at a conference watching how questions are asked and if relevant information is being provided. That's Google's agenda - to always provide the most relevant results for your search. So if you want your business to appear first on the results page, you must prove to Google that you’re the most relevant.
SEO is the tool used to show Google for which search terms you’re relevant. Even after you “convince” Google of your relevancy and make it to the top of the results page, the game isn’t over. SEO is a long-haul game and an ongoing process because if too many people searching for "handyman boston" click on your site and leave within seconds, Google understands you aren't relevant for this search and will move your site down in the results.
Traditional elements of SEO include using relevant keywords, links and properly structuring your website. To learn more about the basics of SEO, take a look at the video clip, here: http://searchengineland.com/guide/what-is-seo.
How can I get started with SEO? The truth is, SEO is a very technical field and requires a fair amount of knowledge and skill, let alone time, to do properly.
If you’re using a freelancer or an agency to build your website, you should speak to them about SEO. See how much it costs and what results they can guarantee. Ideally you should talk about it before you build your site. If you’re using one of the free website building solutions we mentioned in our article on websites, you should see what type of SEO options they offer.
Is there anything I can do on my own?
Certainly! Add some relevant content to your website. If you own a Tree Service, add as much related and original content to your site about your service as possible. If you’re able to, keep updating it and adding more to it. This will definitely put you in the right direction as search engines look for text and also give extra points for new content.
Here is something else you can do right now on your own. It’s called Google+ local. By setting up a Google+ local page, your business will appear in Google Searches, on google maps and on the Google+ social network. To set up the page, go here: https://www.google.com/+/business and then choose the “Local business or place” option. When filling out your information, try to add as much information as possible and be sure to include your address, local phone number, high quality photos and more. You’ll also be able to link your Google+ page to your website and it’s highly recommended that you do so.
If you have any other social media pages for your business, like pages on Facebook, you should also go through the “About” section of those pages and make sure it’s all filled out properly. That information as well can be found in search results so it is important to be accurate.
How can I learn more about SEO? If you like to read, have some time on your hands and want to find out more about SEO, you can download this free beginners guide to SEO, here: http://moz.com/beginners-guide-to-seo. There are also plenty of blogs that cover the subject.
Have questions about SEO? We’d love to hear them! Send them directly to firstname.lastname@example.org and we’ll get back to you as soon as possible. You can also contact us on Facebook, Twitter, Google+ and LinkedIn where we are always listening!