There is a new trend that’s sweeping the food industry by storm, and surprisingly, it’s not all that snobby: Food trucks. Yes, that’s right, food served from a truck.
Of course, we’re not talking about the NYC street vendors that sell questionable hot dogs for $1 a pop. We’re talking about gourmet food trucks, the kind that serve organic, locally produced fare at a fraction of the price of the closest five star restaurant.
While the trend is believed to have been started in Los Angeles, food trucks are quickly becoming a national phenomenon. Portland has over 500 food trucks, while there are bus tours in Austin dedicated purely to visiting their selection of mobile cuisine. There was even a film – Chef (2014), directed by Jon Favreau – about an award-winning chef who quits his job in a restaurant and starts his own food truck.
Interestingly, the popularity of food trucks is rising so rapidly that they are quickly becoming much more than a trend; Emergent Research reports that food trucks could generate up to 3 or 4% of U.S restaurant revenue – about $2.7 billion – by 2017.
Perhaps, in a society with a fading middle-class and an abundance of struggles facing small businesses, the success of food trucks was inevitable. Talented, passionate chefs are cutting costs by setting up on wheels, and the hungry masses are more than happy to pay less to order food from a truck rather than a snooty waiter.
The ease, efficiency and cost of food trucks also make them viable catering options. Why hire a team of cooks and servers to make a mess in your kitchen and leave you with a plethora of unwanted leftovers, when you can let a truck park in your backyard and serve delicious, organic food to your friends and family as they want it?
Of course, one downside is that food trucks generally cannot serve alcohol. However, if you’re already in a private venue or event, the service of alcohol is likely also available, so enjoying a drink with your gourmet hot dog isn’t necessarily impossible.
Ultimately, it’s easy to see why food trucks are enjoying their unparalleled of levels of success – they are a good idea. Ask almost anyone, and the top three characteristics they look for in food service are quality, value and speed. Food trucks are ambitiously (and often successfully) attempting to have all three by offering inexpensive, fresh food that’s ready to eat in minutes.
If you decide to see what the fuss is about, you can always find a food truck by submitting a free request to the concierge service www.myezbz.com. Whether it’s for a first birthday party or a music festival, they will hook you up with the food truck that’s right for you.